Last updated: 27 September 2026
This page explains how SmartFlow DOOEL, Skopje, North Macedonia (“Terra Regina”, “we”) handles data and the terms for using terra-regina.com, the public map, the analytics panel and related services. Contact: smartflowmk@gmail.com.
Privacy Policy
1. Who is responsible
The controller of personal data is SmartFlow DOOEL, Skopje, North Macedonia. We process personal data in line with the Law on Personal Data Protection of the Republic of North Macedonia and, where it applies, the EU General Data Protection Regulation (GDPR).
2. What data we process
- Environmental data — sensor readings (particles, gases, temperature, humidity, wind). These are not personal data.
- Contact data — name, email, organisation and message content when you email us.
- Account data — name, email and login details for users of the analytics panel or indoor dashboard.
- App data — if you use the mobile app, your approximate or precise location, only with your permission, to show nearby air quality, alerts and routes.
- Telegram — if you join our Telegram channel, Telegram processes your data under its own policy. We see only what Telegram makes visible to channel administrators.
- Technical data — standard server logs (IP address, browser, time of request) kept for security.
3. Why and on what legal basis
- To answer enquiries and prepare offers — legitimate interest or steps before a contract.
- To provide the panel, dashboard and app — performance of a contract.
- To send location-based alerts — your consent, which you can withdraw at any time in the app settings.
- To keep services secure — legitimate interest.
4. Third-party services
Fonts and all other files of this website are hosted on our own server — your browser does not contact Google or other third parties when you open these pages. The public map (terra-regina.com/MAP) uses map tiles from third-party providers. Sensor manufacturers may process device data on their own platforms. We do not sell personal data and we do not use advertising trackers.
5. How long we keep data
Contact messages: up to 2 years after the last contact. Account data: while the account is active and up to 1 year after. Server logs: up to 90 days. Environmental data: kept long-term, as it has public and scientific value.
6. Your rights
You can request access, correction, deletion, restriction, portability, or object to processing, and withdraw consent at any time. Write to smartflowmk@gmail.com. You also have the right to complain to the Personal Data Protection Agency of North Macedonia (azlp.mk).
Terms of Use
1. Public information
The public map and published readings are provided for information. Low-cost sensors are indicative and can differ from official reference stations. Do not use the data as the only basis for medical, legal or safety decisions.
2. Availability
We aim for continuous operation, but sensors, networks and third-party services can fail. We do not guarantee uninterrupted availability of any reading.
3. Use of data and content
You may share screenshots and readings from the public map with attribution to “Terra Regina”. Automated bulk downloading, resale, or presenting the data as your own requires our written permission. Logos, texts and software remain our property or that of our partners.
4. Accounts
Panel and dashboard users are responsible for keeping login details confidential. We may suspend accounts that are misused.
5. Liability
To the extent permitted by law, we are not liable for indirect damage arising from use of the public information. Contracts with municipalities and businesses are governed by their own terms.
6. Governing law
These terms are governed by the law of the Republic of North Macedonia. Courts in Skopje have jurisdiction.
Cookie Policy
When you first visit, a banner asks which categories you allow. Reject all and Accept all are equally easy, and nothing optional is loaded before you choose. You can change your choice at any time with , also found at the bottom of every page.
Categories
- Necessary (always on) — stores your consent choice in your browser’s local storage under the key
tr_consent(choice, date and version). It is not sent to our server. - Functional — embedded content from other services, such as maps or videos.
- Analytics — anonymous usage statistics.
- Marketing — content from social networks and video platforms that can recognise you across websites.
What we use today
Currently these pages set no analytics, marketing or tracking cookies, and load no third-party scripts. If we add such a service in the future, it will be listed here and will only load after you allow its category. When a new category is added, we will ask you again.
Deleting your choice
You can delete the stored choice by clearing site data for terra-regina.com in your browser. The banner will then appear again.
GDPR & data handling
- Environmental measurements are stored separately from personal data.
- Access to the analytics panel is limited to authorised users with personal accounts.
- Location in the mobile app is used only with permission and only to show nearby information and alerts.
- Data processing agreements are signed with municipalities and businesses where we process data on their behalf.
Standards
Readings are compared with the World Health Organization Air Quality Guidelines (2021) and the EU ambient air quality limit values. Terra Regina does not currently hold ISO certification; any future certification will be listed here with its certificate number.